LE SSERAFIM opens its first solo pop-up store.
LE SSERAFIM will operate the first independent pop-up store 'LE SSERAFIM 2023 S/S POP UP' in Shen, located in Seongsu-dong, Seongdong-gu, Seoul from 26th to May 7th.

This pop-up store will present LE SSERAFIM's musical message and brand identity with official products and spaces to give visitors a pleasant experience.
You can see 'LE SSERAFIM Merch.', which consists of the athleisure clothes and accessories worn by the members in the album trailer of the regular 1st album 'UNFORGIVEN' and concept photos. 

You can meet the 'album official product', which contains the epics of the albums released so far, and the 'collaboration match' produced in collaboration with the brand.

'LE SSERAFIM 2023 S/S POP UP' will be held in a single building with a scale of 120 pyeong, with a cafe and exhibition on the first floor and a product and exhibition space on the second floor.
As it is a space that contains the identity of LE SSERAFIM, it is expected to become a more important place for 'FEARNOT' (official fandom name) as the ideas and hands of the five members will reach everywhere. You can also experience the epic of 'UNFORGIVEN', where you open up your own path without worrying about the evaluation of others.

Last August, the LE SSERAFIM logo won the main award for "Brand Design & Identity" at the "Red Dot Design Award 2022", which is selected as one of the world's three major design awards. Many people's expectations are focused on the pop-up store, which has a variety of attractions, such as products that use the sophisticated team logo and a space that fuses the epic of LE SSERAFIM.

LE SSERAFIM will release their first regular album 'UNFORGIVEN' on May 1st. The title song 'UNFORGIVEN' (feat. Nile Rodgers) was completed in collaboration with 'world-class musicians' such as legendary American musicians Nai Rogers, Feli Ferraro, and artist Benjmn from Roc Nation founded by Jay-Z. and heighten expectations.