The global influence of Korean entertainment continues to expand, and one of the newest K-pop groups, ALPHA DRIVE ONE, recently demonstrated why the next generation of artists is attracting increasing attention.

During the 2026 K Forum, held in Seoul on July 9, the rookie boy group delivered a live performance while sharing their ambition to introduce the excitement of Korean content to even more audiences through music and stage performances.

A Forum Celebrating the Future of Korean Culture

The annual K Forum brings together leaders from the entertainment, media, and business industries to discuss how Korean cultural content and brands can continue reaching global audiences.

This year's event focused on the idea that K-content should move beyond passive consumption. Instead of simply watching or listening, fans are encouraged to actively participate and engage, making the experience more interactive than ever before.

ALPHA DRIVE ONE Takes the Stage

ALPHA DRIVE ONE energized the audience with performances of "OMG" and "FREAK ALARM," showcasing their energetic choreography and confident stage presence.

The group expressed gratitude for being invited to an event dedicated to promoting Korean culture and entertainment. They also shared their determination to continue improving as artists while creating music that resonates with fans worldwide.

According to the members, their team name represents three important values:

• Alpha – striving to reach the highest level
• Drive – maintaining unstoppable momentum
• One – moving forward together with unity

These ideas reflect the group's long-term vision as they continue building their identity in the competitive K-pop industry.

Recognition from Fans

The event also marked another milestone for the rookie group. ALPHA DRIVE ONE received the Artist of the Month trophy in the Rookie category, an award determined entirely through fan voting.

The monthly award is connected to the upcoming 2026 Korea Grand Music Awards (KGMA), where artists compete in several categories including groups, male soloists, female soloists, and rookies. Strong fan participation plays a key role in selecting each month's winners.

One member, Sangwon, also earned individual recognition by winning the Rookie category during a separate monthly voting period, highlighting the growing popularity of both the group and its members.

Looking Ahead

Although ALPHA DRIVE ONE debuted only earlier this year after being formed through the idol survival program Boys2Planet, the group is already building momentum with live performances, fan support, and industry recognition.

As K-pop continues expanding across international markets, emerging artists like ALPHA DRIVE ONE represent the next wave of performers aiming to connect global audiences with Korean music, creativity, and culture.

With new releases and major award events on the horizon, many fans will be watching to see how the group's journey develops in the months ahead.

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