On May 29^th, 2025 the K-pop industry welcomed the new girl group KIIRAS under the label LEANBRANDING.

KIIRAS is a six-member girl group that blends diversity of talents and backgrounds, the group is debuting with their first mini album “Kill Ma Bo$$” and already gaining attention for their striking concept and genre-blending music.

The group is conformed by Lingling (leader), Kurumi, Harin, Kylie, Doyeon and Roah, each member bring a unique flair to the group, helping to shape KIIRAS’s identity and as a team.  
Lingling, 19 years old from Malaysia, previously trained under YG Entertainment and WakeOne, she was also a contestant in the survival show I-LAND 2 in 2024, where she gained recognition for her impressive stage presence.
Kurumi, the main vocalist, 18 years old, from Japan, she has strong vocals and emotional depth, making her an outstanding performer.  

The remain members Harin, Kylie, Doyeon and Roah all from Korea with different ages the youngest member being only 13 years old, they bring unique experiences, from academic excellence to backgrounds in acting and traditional Korean music.

Together they bring a variety of talents that represent a new wave of global K-pop connectivity, where talent meets culture and individuality.

Debut Single “Kill Ma Bo$$”

The group’s debut track was released yesterday (May 29^th, 2025), produced by SAAY, a former member of EvoL and an established R&B artist, the song introduces KIIRAS’s music style to the audience.

The track oozes confidence, empowerment and energy with a fusion of pop, R&B and hip-hop, a little touch of experimental elements that hints the group’s ambition and versatility. It delivers a heavy attitude that allows every member to shine. 

The mini album includes several tracks of the tittle playing with the diversity of each genre and showcasing the members talent to adapt into different musical styles, also highlighting different facets of KIIRAS’s identity form edgy girl crush to a more emotional storytelling sound. 

The group has adopted a bold, slightly punk influenced girl crush vibe mixing it with high fashion inspired styling and well-choreographed performances videos.

Their teaser videos show well play aesthetics and a corporate rebellion leading many critiques make a comparison to 2NE1 or BLACKPINK or even international artist such as Doja Cat’s aesthetics.

The group has already trended in three multiple countries with their official music video generating impressive view counts across YouTube and other platforms, praising them for their polish performances and fresh concept.

KIIRAS’s is currently performing music shows promotions, starting with Mnet’s M Countdown and already getting good reviews online, becoming one of the most talked about rookie groups so far.

In a saturated market, that takes something truly different to stand out, with their fresh approach, international make-up, high concept and versatility of musical genres, KIIRAS’s may have just what it takes to survive in the fierce world of K-pop.