BTS’s JungKook has become the new global ambassador for CHANEL’s fragrance & beauty division, a role that matches with his rising star heritage with one of the most iconic fashion houses.

The brand sees more than just a face, they see a representative of the new generation, honoring BTS legacy and popularity, not only domestically but globally as well.

CHANEL's head creative mentioned that he is excited to work with JungKook, a man that shows his passion and originality in every one of its projects, also an way to expand more his essence from Seoul to Paris and more places. 

The images for the new fragrance were released with the announcement, showing a black and white session that embraces his calm yet captivating presence. 

ARMY's have greeted the news with happiness as he is representing a renamed brand not only domestically but all around the world, this collaboration means a lot only for him as an artist but also for his fans, feeling proud of his new achievements, making it something unforgettable.

JungKook the boy with a golden voice becomes the ambassador of elegance and a modern muse to captivate the world not only with his music but also with his presence. 

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