The global sensation TWICE builds anticipation for the highly awaited comeback, JYP Entertainment has officially released the first and second music video teaser for TWICE’s upcoming title track, giving fans a glimpse into the group’s evolving concept and sound.

The first teaser, released on July 7, immediately captivated ONCE’s with its moody, cinematic visuals. Each member appears in individual shots that hint at a story-line full of mystery, elegance, and hidden power.

The short clip gestures dramatic lighting, symbolic elements (Like shattered glass, flickering flames, and timepieces), and a haunting melody that sets a dramatic tone.

Fans quickly began to speculating about the meaning behind those visuals, with many predicting a dark, narrative-driven concept unlike TWICE’s past bright and bubbly releases. 

On the second teaser, dropped on July 9, turns up the heat. Showing more dynamic choreography, bold styling and a powerful beat drop, the clip confirms the TWICE is stepping into a more mature and confident image. The girls are seen in stunning outfits, commanding sets, and synchronized dance moves that tease a high energy performance.

The vocals also hint a genre blending track that combines pop, R&B, and electronic influences, showcasing the group’s musical versatility. 

This comeback marks a significant chapter for TWICE, both musically and conceptually. Their new album is rumored to explore transformation, self-discover, and duality as suggested by the teasers and snippets from their official channels.

Fans are expecting a more cohesive and storytelling focused album with tracks that reflect TWICE’s evolution since their debut and also some of the members said to have participated in the writing of the lyrics plus vocal direction, adding a personal touch to the project.

TWICE is ready to deliver one of their most iconic eras, stay tuned!