LE SSERAFIM's new album "EASY" has achieved remarkable success!

On February 19, LE SSERAFIM released their third mini album "EASY". The album marks the group's first comeback in 10 months since the release of their first studio album "UNFORGIVEN" in May last year. 

"EASY" immediately clinched the top of the daily physical album chart of Hanteo Chart on the day of its release, selling over 780,000 copies on the same day. The album also secured top spot on iTunes Top Album chart in 18 regions globally including Japan, Canada, and Chile, and even achieved the highest ranking among all their albums in the United States. 

The album also achieved impressive results in various Korean music charts by ranking 3rd and 10th on Bugs and Melon's real-time chart "Top 100" respectively a day after its release. 

"EASY" also dominated YouTube trends globally. The music video of the title track "EASY" surpassed 10 million views on YouTube within 13 hours post-release, breaking LE SSERAFIM's personal music video view record. The music video also claimed top position on YouTube's Worldwide Trending Chart and ranked first in 40 regions around the world including Canada and the United States.

Apart from the official music video, LE SSERAFIM also released a performance video for "EASY" and original stage videos for both "EASY" and one of the B-side tracks "Swan Song" on February 20.

The performance video was directed and edited by Kreative Beno, a crump dancer who has collaborated with overseas stars such as Justin Bieber. In the video, the members demonstrate the essence of "old school hip-hop" by dressing in wide pants and bold accessories while dancing to the hip-hop choreography.

On the other hand, the original stage videos show the members performing the two tracks on a music broadcast-like stage with high ceilings and a large LED screen, capturing the choreography and facial expressions of the members. 

[#오늘의르세라핌]
240220 @ ORIGINAL STAGE#LE_SSERAFIM #르세라핌#LE_SSERAFIM_EASY #MakeItLookEasy#Swan_Song pic.twitter.com/Otm9CPVspL

— LE SSERAFIM (@le_sserafim) February 20, 2024

Congratulations to LE SSERAFIM for the great success of "EASY", and let's continue to send the members love and support for their upcoming album promotion activities!