LE SSERAFIM

[Kpop Planet News] LE SSERAFIM Collaborates With Spotify RADAR and FC Barcelona

LE SSERAFIM delights K-pop and football fans as they made an unprecedented collaboration with Spotify RADAR and FC Barcelona!

The Rookie K-pop sensation has recently been selected as the latest K-pop group featured in Spotify RADAR, which is a program dedicated to provide support to artists from different countries to showcase their talents and expand their global reach. 

Not only is LE SSERAFIM being spotlighted on the RADAR Korea playlist, Spotify RADAR also offers various special contents about the group including an exclusive interview and mini documentary. The girls are even graced a Spotify RADAR's billboard ad at Times Square, the heart of New York City.

LE SSERAFIM Times Square Billboard

Apart from teaming up with Spotify RADAR, the girls also partnered with FC Barcelona by doing a photoshoot where they wore special FC Barcelona soccer jerseys with Spotify as the main sponsor. Each jersey was tailor-made for every member, with their names printed on the back. 

In response to the collaboration, FC Barcelona posted the photo on its official X account, alongside a caption "안녕하세요" (Ahnyeonghasaeyo, Hello in Korean) to greet the girls. This excited many FEARNOT who are also football fans, sharing how happy they are to see their two favorite worlds collide on social media. 

Since their debut with "Fearless" last year, LE SSERAFIM has been continuously setting new record for their album sales every comeback. Their latest album "Unforgiven" recorded over 1 million copies of sales on the day of its release, making it the K-pop girl group album with the highest number of first day sales.

As LE SSERAFIM rises as one of the most promising 4th gen K-pop girl groups, FEARNOT can certainly anticipate the girls partnering with more prominent brands in the future.

Which brands would you like LE SSERAFIM to partner with? Let us know in the comment below!

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