
ENHYPEN Wins 1st Place with "Bad Desire"
The well-known K-pop group ENHYPEN has reached a thrilling milestone with their latest comeback, securing their trophy on SBS Inkigayo with their title track “Bad Desire (With or Without You)", from their sixth mini album “DESIRE:UNLEASH”
The epic comeback was released on June 5, this album has sold over 2.14 million copies in its first week, making it their second double-million seller after “Romance: Untold” and also the highest first week sales for a K-pop album released in 2025.
ENHYPEN has already debuted on Billboard 200 at number 3, marking it as their first consecutive top 10 entry and their eight overall appearances on the chart. Besides, claimed number one on Billboard’s Top Album Sales Chart.
The album topped major in South Korea and in Japan including Oricon’s Weekly Digital album chart, Billboard Japan Top Album Sales, Hot Albums and Download Album showcasing their success with this comeback not only domestically but also overseas.
Prior to their victory in Inkigayo on June 15, they also earned trophies on M Countdown on June 12 and Music Bank on June 13 with their title “Bad Desire” making them a triple crown across major music shows.
Their Inkigayo win was particularly memorable as they got the victory with 5,125 points, one of the highest after SEVENTEEN’s victory.
Importance of winning and good sales
Despite past wins in other music shows, this was the first time ENHYPEN got it from Inkigayo and leading all music shows in a row.
Scoring one of the highest points of the season means solid fan support and good synergy of digital, broadcast, fan voting and the effort of ENGENE’s in order to push the group forward.
What’s next?
More performances to come, after their win on various music shows, they are expected to extend their promotion activities, giving fans the opportunity to see more stages.
Global presence going upscale, the group is being a hot topic in the U.S and they happened to be touring in the next few months, this will not only increase their fan base but also give them more opportunities to expand their horizons to new markets. Giving their participation at Coachella their fans are expecting to see them back performing in such a renown festival.
Their “DESIRE: UNLEASH” era has just started and it is firmly growing, smashing sales and winning awards, with the fervent support from ENGENE’s behind them their new era is destined to reach much more.